Then apply that ratio to your projected period to estimate the variable costs for your budget forecast. Static budget variance refers to the difference between the budgeted or expected results and the actual ones for a specific period. A static budget can be created for various financial statements like the income marketing strategy statement, balance sheet, and statement of cash flow. In other words, the budget is a benchmark for the company’s performance and can help management identify the variances between the plan and the actuals. So companies use a static budget as the basis from which actual costs and results are compared.

The framework makes it easy to evaluate the performance of different business initiatives and departments. And once variances are identified, finance can go to department and executive leaders to flag any concerns or opportunities to make the budget work even better for the business. The only exception to this approach should be during business cycles when your company manages to strictly adhere to the original static budget. In this situation, the information within the static and flexible budget would be the same. If you’re keeping an eye on the budget, you can easily reallocate funds as needed.


Regardless of the budgeting approach your organization adopts, it requires big data to ensure accuracy, timely execution, and of course, monitoring. A static budget remains unchanged for the duration of the period and does not take changes in cyclical or seasonal demands into consideration. It is therefore a good choice of budgeting for organizations that experience static demand or have defined budgets through grants.

  • Begin by identifying your revenue sources — subscription fees, ad revenue, etc. — and estimate the revenue you expect to generate over the defined time period.
  • That being said, static budgets are a great way to keep your company laser focused on your finances and prevent overspending or unnecessary spending.
  • It helps identify the financial goals of the business and allocate resources accordingly.
  • The framework makes it easy to evaluate the performance of different business initiatives and departments.
  • Next, estimate your variable expenses, which are the costs that change based on your sales volume or production levels.

However, if the company increases its revenue to $1,000,000, its marketing budget becomes $200,000, allowing it to invest more money into marketing initiatives that, in turn, result in more sales. However, any business can use a static budget as long as they know how much money they will earn versus how much they will spend. For instance, every business needs a marketing, office, and equipment budget that factors into the overarching business budget.

Drive Business Performance With Datarails

Read on to also discover how Brixx software can elevate your static budgeting process. A static budget is a budget set for a certain period of time and stays the same over that period, regardless of business performance or activity levels. A flexible budget is one that changes based on customer activity, business performance, and other factors. To that end, static budgets lack the functionality required by a growing SaaS startup with the moon in its sights or a mid-growth stage company looking to expand. And as customers respond to rapidly changing market conditions, so must the company’s budget.

Cost Management

Now that you have your estimated revenues and costs, you can calculate your net income based on those estimates. This is to help your team understand how much profit you expect — or how much of your cash reserves you expect to burn during the period. Static budgets are often called fixed budgets because they do not change during the specific period they’re in effect — no matter the fluctuation.

Revenue is subject to change

In Excel, it is easy to build a forecast for the period by taking your expected revenue projections for the period and then applying the fixed and variable expense ratios you calculated. Bear in mind that variable expenses typically go up as revenue increases and go down as revenue decreases. Find the historical average of variable expenses as a percentage of historical revenue and apply this ratio to your projected period. Find this by taking the average of fixed costs divided by the average of revenue and apply this ratio to your current period’s revenue projection. Mailchimp’s all-in-one marketing automation provides a suite of tools designed to help you scale your business and cut costs to increase your bottom line and improve budget performance.

In contrast, a flexible budget might base its marketing expenses on a percentage of overall sales for the period. That would mean the budget would fluctuate along with the company’s performance and real costs. Static budgets are the opposite of flexible budgets because they’re fixed.

Your first step is to confirm what executive leadership decides will be the length of time the budget will be in effect. The traditional pace has been annual, but for companies that want to ensure they can make actionable decisions around budgets, one month or one quarter are common. If the budgeting period is too short, the process becomes more time-consuming. Too long, you amplify some of the disadvantages of working with a static budget. Creating a static budget (or any kind of financial plan) requires a foundation of reliable historical data.

It is typically recommended to use historical information to calculate a percentage of revenue. For instance, if you’re running a marketing campaign and run out of money, you can’t effectively measure the results of your campaign because you ended it too soon. Meanwhile, if you’re developing a new product and don’t accurately predict the cost, you may run out of money before ever actually finishing it. Therefore, if a company has a revenue of $500,000, it allocates 100,000 towards various marketing campaigns like social media, email marketing, paid traffic ads, and traditional marketing strategies. If you want to be able to make budget changes as circumstances change, you need a flexible budget.


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